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HDEGreat clothes shouldn’t cost a fortune

Great clothes shouldn’t cost a fortune

Everyday clothes with real notes on fit

We make pull-on bottoms, jersey dresses, swim layers, and cotton sleepwear across 156 pieces. A size letter tells you almost nothing, so where wearers told us how a piece fits, we print their verdict next to the garment.

Browse the 9 sectionsWork out your size

Waists that pull on

We build 55 pieces with elastic or drawstrings and leave off the buttons and zips.

Pockets for your phone

We put functional front or side pockets into 67 of our shorts, pants, and skirts.

Shared size patterns

We cut 47 plus options from the same base pattern lines as our straight sizes.

Cotton sleep pieces

We use cotton jersey blends for nightshirts, lounge bottoms, and everyday robes that breathe.

Asked for most

The pieces wearers keep coming back to

Sorted by how many people have written about the listing, one entry per garment so the row is not four colours of the same thing.

Off the machine

Newest in the catalogue

The 4 most recent additions, across whichever sections they landed in.

156pieces in the catalogue
27different size labels on them
6naming systems, none translating to another
225wearers who told us how a piece sat

Unfiltered wearer notes

We publish the fit verdicts where wearers told us, including when a cut runs narrow in the hips or short in the rise.

Consistent pattern grading

We scale our straight and plus patterns together, so an armhole or waistband width keeps the same proportion across the line.

Plain stitch construction

We use double-needle hems, flat-locked seams, and standard cotton, rayon, or polyester blends that do not unravel in a regular home wash cycle.

Three steps before you pick a size

  1. Wrap a soft tape around your bust, natural waist, and the widest point of your hips over ordinary undergarments.
  2. Check the wearer verdict printed on the listing to see if 101 wearers found that specific cut true to size.
  3. Pick your standard size when the verdict is true, or move up one size if wearers reported a tight fit.

The size picker does the third step for you across the whole catalogue.

What the labels are called

Every size label in the catalogue, grouped by the naming system it belongs to. A Large in one system is not a Large in another.

SystemLabelsFor example
Kids and youth4Youth Large, 6-7, Youth Small
Number with Plus314-16 Plus, 16 Plus, 14 Plus
Letter with Plus1Large Plus
X numbering21X, 3X
US dress numbers66, 12, 26
Letter sizes8Small, Large-X-Large, Large
No size at all3One Pack, One Size, One Size Plus

The one most written about

Dog Raincoat with Hood & Leash Hole S-XL Dog Rain Jacket Ducks S

Morning walks in a steady drizzle are easier when your dog stays dry. We cut this hooded jacket from lightweight coated polyester and print it with bright yellow rubber ducks. The belly strap fastens quickly, and the back slit lets you clip a leash directly to a harness underneath.

$21.99

4.4 from 19,466 buyers of this listing

Wearers say this one runs big. Take the size down.

Read the full page

Keeping it

What to do, and what ruins it

Most of what comes back damaged was dried too hot. These 8 lines cover nearly all of it.

Do

  • Machine wash cotton jersey tops and sleepwear in cold water with similar colors.
  • Rinse swim cover-ups and rash guards in fresh cold water after pool use.
  • Turn metallic and holographic costume items inside out before a gentle hand wash.
  • Wipe down dog coats with a damp cloth between light wears outside.

Do not

  • Do not use high dryer heat on rayon and spandex blend bottoms.
  • Do not apply a hot iron directly to metallic foil or costume fabrics.
  • Do not soak swim pieces in bleach or leave them wet in bags.
  • Do not machine dry dog coats with plastic buckles or stiff brim hats.

Straightforward clothes that match their measurements

We build simple womens clothing that skips fussy fasteners and delicate fabrics. We know that standard size tags often fail, so we publish honest wearer feedback where available. We want the piece you choose to fit the day it arrives.

Everyday womens apparel and accessories

Our catalogue includes 156 items split across 9 distinct sections. We focus on pull-on pants, chino shorts, skorts, jersey knit dresses, sleepwear, and beach cover-ups. We also make metallic costume pieces, everyday hats, tablet cases, a youth line, and coats for dogs.

We organize our catalogue by cut and rise rather than trends, grouping bottoms by waistband style and inseam length. Tops and dresses sit by torso length, while swim rash guards group by sleeve style. Kids and dog items remain in their own separate sections.

What is in each section
SectionPiecesPull-on waistWith pockets
Pull-On Pants, Capris & Leggings251721
Dresses, Rompers & Tops23512
Shorts, Skirts & Skorts201515
Swim & Beach Cover-Ups1987
Costume & Festive2033
Bags, Hats & Cases1505
Kids & Youth1261
Sleep, Lounge & Intimates1110
HDE for Dogs1103
What wearers reported about fit
VerdictWearersWhat to do about it
True to size101Order the size you normally wear.
Runs small72Go one size up, or measure the waist flat first.
Runs big84Go one size down unless you want the room.

One wearer often says two things about the same piece, so these rows overlap: 225 people in total, counted once each.

  • 55 of our pieces go on without a button or a zip.
  • 67 have working pockets, and 89 do not. We say which on the page.
  • 47 come in plus sizes cut from the same base pattern as the straight run.
  • 36 carry a measurement chart in their own description.
  • 11 of the pieces are for dogs, and 6 of those name their Small in inches: anywhere from 11" to 18.25".
  • 11 say what UPF they were woven to.

Where to start

If you have a tape measure, check your waist and hip measurements against the listing chart. If you do not have a tape, measure the flat waist of pants you wear often.

In their words

Three wearers, three verdicts

Pulled straight from the listings, kept whole. We print the awkward ones too.

I absolutely love these shorts! I would suggest sizing up one at least. Very comfortable and pretty.

Karen FosterWomen's Lace Shorts Fitted Scallop Hem Layered…

Great fit for my 80 lb dog. Long enough to cover full back & past top of tail. Our girl is very chesty & the width is great as well the Velcro straps are great quality & stay secured perfectly. This is our second purchase of this rain coat & will buy a third if need be.

Cathy D.Dog Raincoat with Hood & Leash Hole S-XL Dog…

Definitely 100% cotton. Well made. Fits true to size. Did shrink some after washing in the shoulders and sleeves area. Material is a bit rough, but I'm anticipating that will get better after more washes.

StellaWomens Cotton Sleepwear Nightgowns Short Sleeve…

Find your cut across our sections

Explore our pull-on bottoms, dresses, sleepwear, and accessories to find the right cut for your routine.

See all 9 sectionsWork out your size